You may have noticed that social media has changed the way books are sold. With BookTokers and Bookstagrammers heavily influencing buying habits, more and more readers are turning to social media to find their next book and more and more people are becoming book influencers. This makes a ton of sense, as you’re most likely to buy something if someone you know and trust recommends it—so a Bookstagrammer whose taste you share will be far more convincing than a billboard.
The traditional publishing industry generally only invests in marketing and publicity for the launch of a book. They see how well it’s being received, how many pre-orders it’s getting, and then they either keep investing in marketing for another couple of months or they move on to the next title that might bring more success. If you’re thinking about your upcoming book, you might think that it’s only possible to create buzz around the launch of your book, but that’s absolutely not true! You have a multitude of opportunities to market and create conversation around your book, you just have to connect the dots between current culture, conversation, your book’s themes, and your potential readers.
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