Setting Your Author Goals

What do you want your book to mean?

Whenever you’re embarking on a new creative quest, you have to ask yourself: What are my goals?

I don’t mean this in the stodgy business sense. You’re welcome to draft financial and sales goals if you’d like, but before you get there take a few steps back and think about your goals in two ways:

1. What do you want this book to mean for you, the author?

2. What do you want this book to mean for readers?

You can also start to think about your holistic author goals, about whether you want this book to be the start of a long and fruitful author career or if you want this to be a one-and-done type of deal, but for now let’s focus on the book you’re working on right this instant.

Not only is this important from a content perspective, but it will greatly inform your marketing strategy. This is one of the most essential exercises you can do.

Here are some tips and thought-starters to get you going: